Profit is NOT a 4 Letter Word

Understanding your business

 

 

You are a photographer.  Ask most photographers why they do what they do, and they’ll tell you they love making photographs.  It is the reason so many of us got into this business.  So what’s up with this number crunching stuff?   You became a photographer because you love to take pictures, not to deal with all this business stuff!  You love your job so much – you’d do it for free, right?  But doing something you love, doesn’t always translate into running a profitable business.  It’s a numbers game - you can’t make up profit in volume, so if you don’t know your numbers you can be very, very busy, but not necessarily making ends meet.  Do you own a JOB, or a successful profitable business?

 

Well, help is on the way.  Candace Pratt Stiteler is a PPA Approved Business Instructor. She has owned and operated a residential photography studio for more than 30 years and has studied with the top business and photography instructors in the country. She knows where to go and she is going to help us learn how to get there.  This program is designed for every studio - whether beginner or advanced - these are basic, business principles presented in the context of something we know - photography.

 

A graduate of Rhode Island School of Photography, and a 28 time alumnus of New England Institute of Professional Photography, Candace is a Past President of NHPPA, and former NEIPP Trustee and is currently serving as the President of The Professional Photographers Association of New England.  She is a PPA Approved Business Instructor, and received her Certificate of Business Management from PPA.  Candace is also the NH Honorary Trustee for PPA Charities.

 

Candace Pratt Stiteler, CPP;  Cr.Photog; ABI; CBM; C.PH.  

 

Candace is our early bird Sunday, March 25th program presenter.